German memory specialist expands in U.K. and U.S. - Embedded.com

German memory specialist expands in U.K. and U.S.

LONDON — Memphis Electronic AG, (Bad Homburg, Germany), a distributor of memory ICs and producer of industrial memory modules which had sales of €20 million in 2006, is expanding its operations internationally. After opening a branch office in Houston, Texas, in September, it is now opening an office in London. It already has an office in Hong Kong (China).

Marco Mezger, head of sales and marketing at Memphis and now also President of Memphis Electronic Inc., sees a lot of potential in the U.S. and U.K. markets for the company's combination of technical expertise and market knowledge. “Our new offices bring us even closer to the markets, which means that we can offer our customers even better advice.We don't just see ourselves as a dealer, but more as a competence centre for memory technologies, which helps companies find the optimum memory solution for their range of products,” said Mezger.

Initially the office in Houston will have four members of staff, while in London will house three memory experts. Memphis expects to double the number of consultants in both officeswithin a year.

In Houston Marco Mezger will be supported by Nick Urbano, the new director of sales Americas. Wolf Dietrich will run the London office as director of U.K. operations.

Memphis Electronic supplies products from more than 20 memory IC manufacturers including Elpida, Micron, Samsung, Qimonda as well as smaller, more specialized producers, such as EON, Lyontek and Amic.

Memphis Electronic AG was founded in 1991 as a distributor of computer boards and memory modules.

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