Government help drives export success - Embedded.com

Government help drives export success

LONDON — Help from a government organisation and contracts in Poland and Germany has pushed exports sales at Horizon Global Electronics to between 70 to 80 per cent, up from less than 10 per cent 18months ago.

The company was set up three-and-a-half years ago produce calibration systems for the terrestrial and satellite digital TV markets that enable installers to position aerials and dishes to achieve the best reception. It established a market in the UK and had a small amount of trade with America but was looking at additional markets, where it would be able to take advantage of the explosion in digital television.

The company approached UK Trade & Investment, a government organisation that provides support services for UK companies trading overseas and signed up to the ‘Passport to Export’ programme. It was provided with a diagnostic of its export potential and an export plan. A distribution deal with German company Kathrein-Werke, the largest manufacturer of antenna systems in Europe, was signed for 2500 units with a value of £500,000.

UK Trade & Investment trade advisers from the Embassy in Warsaw arranged meetings for the company with six potential customers, which has resulted in a contract with Vector, an ex-state owned company, for an initial order of 100 units of its calibration systems.

John McLoone, sales director of Horizon Global Electronics, said, “Now that we have a foothold in the market we are looking to expand into other Eastern European countries, where digital television is really starting to take off.”

“Our export success has really opened up possibilities for the company. Since January of this year our turnover has increased by 700 per cent, which has put us in an excellent position to develop new markets and expand our product range,” added McLoone.

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