Hoschar to lead Altium's European sales team - Embedded.com

Hoschar to lead Altium’s European sales team

LONDON — Altium has appointed Frank Hoschar as Managing Director, Sales Europe, to lead the European sales team and manage the company's direct sales offices in Switzerland, Germany, and France, along with the network of Value Added Resellers throughout Europe.

Nick Martin, Founder and CEO, Altium, said, “Frank's strong sales management experience and background, will contribute greatly to Altium's future direction in bringing Altium Designer to electronic designers and engineers desktops worldwide.”

Hoschar (left) has more than 20 years management experience in electronics, IT, and marketing related companies. He has founded a number of other companies, one of which – Hoschar AG – became a leading distributor of Electronic Design Automation (EDA) tools in Germany.

Hoschar joined Altium in 2002 when it acquired Hoschar AG's EDA business. Based in Germany, he has spent the last 16 months as Managing Director, Global Accounts focussed on key global accounts and growing Altium's European VAR relationships and sales.

Hoschar, said, “We believe that our methodology for electronic product development will set the standard in the future. It is the goal of the upgraded Altium European sales and support organization to further accelerate and facilitate this change of methodology, by providing local world-class support to both electronic designers and the engineering management within European organizations of all sizes.”

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