How to walk away from smartphones - Embedded.com

How to walk away from smartphones

LAS VEGAS – Meeting with Ambarella during CES was a revelation, largely because the low-power, HD video compression and image processing chip company turns out to be living proof of what was once thought impossible: A chip company–yes!–can walk away from smartphone sockets and still ride the wave of a rising smartphone tide.

By all accounts, 2012 was a horrible year for developers of advanced apps processors/LTE modem chips who were gunning for big design sockets in high-end smartphones.

Not counting Qualcomm and MediaTek, most companies ended up winning virtually zero design sockets. The few exceptions were nominal, and mostly insignificant, wins.

To read more, go to News & Analysis.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.