Imagination creates graphics support system - Embedded.com

Imagination creates graphics support system

LONDON — Imagination Technologies has set up the 'PowerVR Insider' development programme to promote and endorse excellence at all levels of the mobile graphics ecosystem from silicon providers to games developers.

Imagination Technologies (Kings Langley, U.K.) will provide technical support to ensure optimal compatibility, performance and image quality of game titles, operating systems, middleware, APIs and drivers.

The company's PowerVR graphics technology is credited in bringing console-class gaming to the mobile world and has been adopted by a number mobile device manufacturers and service providers including NEC, SHARP, Panasonic, Sony Ericsson, Fujitsu, Mitsubishi, SK Teletech, NTT DoCoMo (FOMA) and Dell.

David McBrien, VP business development, Imagination Technologies, said, “PowerVR Insiders will enable the creation of the ultimate PowerVR 2D,3D, display and video content for handheld and embedded systems.”

PowerVR Insider provides a range of benefits for members including, introduction to semiconductor partners and their customers; software development kits; access to the PowerVR Developer Relations website; technical support by e-mail and phone; on-site visits from PowerVR Developer Relations Engineers; cross-promotions through press announcements and print/online media; tradeshow partnership with shared booth space; public demos and presentations at industry events; hosting of member company information and games demos on the PowerVR websites; and electronic newsletter on technology updates and events.

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