Imagination reimagined in Asia - Embedded.com

Imagination reimagined in Asia

YOKOHAMA, Japan – U.K.-based Imagination Technologies, which just announced plans to buy MIPS Technologies, showed up here this week at Embedded Technology 2012.

Is Imagination ditching its usual date with Electronica, the big European tech exhibition going on this week in Munich?

“No, we didn’t ditch it, but we have been coming to this [Embedded Technology] show for a long time,” David Harold, PR director at Imagination, said politely. But actions speak louder than words.

Imagination is clearly signaling the company’s ambitions in greater Asia — especially China

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