Knitter-Switch extends Arrow deal to Northern Europe - Embedded.com

Knitter-Switch extends Arrow deal to Northern Europe

LONDON — Switch manufacturer, Knitter-Switch, has signed a franchised distribution agreement with Arrow Northern Europe that covers Denmark, Finland, Norway, Sweden, and the Baltic States. The agreement extends the companies’ existing relationship in the UK and supports Knitter-Switch’s strategy to grow sales of its professional and low-cost switch families throughout the Nordic region.

The signing of the Nordic deal is based on the success of the UK franchise agreement which was signed in 1998, and since when Arrow has delivered year-on-year sales growth for Knitter-Switch products.

Arrow will supply the full range, including DIL switches, toggle switches, pushbuttons, slide switches, TACT switches and both rotary and rotary coded products, throughout northern Europe.

Terry Moss, general manager for Knitter-Switch UK, said, “We see significant potential for our products in the Nordic countries.”

Terry Moss (left), general sales manager for Knitter-Switch and Allan Woodhams, emech product group manager for Arrow.

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