Lantronix intros EMEA Premier Partner Programme - Embedded.com

Lantronix intros EMEA Premier Partner Programme

LONDON — Lantronix has launched its Premier Partner Programme within EMEA, following on from its success within North America.

The programme is aimed at assisting customers in developing networking, remote management and service businesses and provides exclusive access to a package of sales, marketing, training and technical support tailored for IT distributors and resellers.

Brad Painter, vice president of worldwide channel sales at Lantronix, said, “This programme is a key element of our commitment to continually improving support for our existing partners and expanding our reseller base in EMEA.”

The programme formalises access to key tools such as sales leads and technical training as well as marketing materials, customised promotions, a partner-specific newsletters and advanced notice of new product launches.

Errett Kroeter, director of worldwide channel marketing at Lantronix, added, “We will continue to develop this programme and augment it with new resources to further support our growing partner base. Later this quarter, we will be launching a secure web portal with local language support, which will give our partners even better access to our programme benefits.”

Lantronix designs machine-to-machine (M2M) communications devices which enable organisations to network-enable virtually any electronic device and effectively control and manage those assets over a network or the Internet. Its European headquarters is in Paris, France.

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