LG pull-out hits Mobile World Congress - Embedded.com

LG pull-out hits Mobile World Congress

LONDON — LG Electronics is the second major handset supplier to decide not to participate in the Mobile World Congress (MWC) 2010 to be held in Barcelona, Spain in February.

Nokia has already decided not to exhibit. However Samsung Electronics says its booth will be the biggest it has had at the annual event.

In a statement, the event organizers, the GSM Association, noted that for 2010, LG is redefining its presence at Mobile World Congress and will be taking a new event strategy. This strategy is not specific to Mobile World Congress, but represents a shift in their marketing initiatives overall.

As part of this new approach, LG will not have a stand on the exhibition floor; however, they will have a presence at Mobile World Congress in terms of meetings, hospitality and speaking in conference sessions said the GSMA statement.

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