Microchip extends Rutronik deal to include U.K. - Embedded.com

Microchip extends Rutronik deal to include U.K.

LONDON — Rutronik and Microchip are expanding on their existing 10 years cooperation in Central and Eastern Europe with further franchises for UK, Slovenia and Rumania. The move is a further step in the harmonising of Rutronik's line cards in Europe.

As part of its move in to U.K. market, Rutronik is running a special Microchip launch programme, which offers a selection of development tools for micro-controllers and analogue products at special prices of 30 to 50 percent below list price.

The distribution agreement covers the entire Microchip product range with 8 and 16-bit micro-controllers, high-end analogue products in the fields of thermal management, power management, linear, mixed signal and interface, plus serial EEPROMs.

Rutronik recently increased its manpower in UK to over 40 employees, which includes product managers and field application engineers specially trained in Microchip products.

Roswitha Kumpfmüller, Micochip EU sales manager, said, “Rutronik has already demonstrated in Central Europe that our products are best-sellers. We anticipate that our partner will exploit this sales potential to the same effect also in the newly added regions of U.K., Slovenia and Rumania.”

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