Move makes sense for transducer specialist - Embedded.com

Move makes sense for transducer specialist

LONDON — Sensor Technology has had to move operational staff to additional premises and are taking several other initiatives as the company enters a period of sustained growth.

The new building at Heyford Park near Oxford and houses production, sales and marketing, admin and management for the developer of torque measuring devices. There is also space available for the customer/project development team to move in in the foreseeable future, although for now they remain at the original headquarters, a converted water mill in the nearby Cotswolds.

Tony Ingham , a director of Sensor Technology said, “The mill has tremendous character and, as we’d been there since the company founding in 1976, a real sense of home to it. But we’ve outgrown it and need somewhere more suited to modern business and with better access and communications.”

The quiet location of the mill makes it ideal for the research and strategic management functions that will remain there. There are several long term research projects underway, including development of a flange-format version of Torqsense, the non-contact torque transducer that is the company’s core product, and an new way of measuring nano-torque for super-precision applications.

Ingham and his fellow founding directors, Anthony and Brian Lonsdale, have been joined on the board by Nick Hopkins as Commercial Director. Hopkins joined the company three years ago after being on the General Staff of the British Army and having gained an MBA.

Sensor Technology is experiencing an increase in demand for Torqsense since the last year's launch of the 310 series.

Hopkins said, “The 310 is designed for serial production, so we are converting from a bespoke systems builder to a volume manufacturer. We’ve managed demand until now by rolling out the different sizes and supporting software in stages. But with Heyford’s production capacity we are now ready to take on the world.”

New distributors have been or are being signed up around the globe, including Japan, the Czech Republic, Israel and New Zealand. “Our existing distributors in Germany and America have really got to grips with the 310 and are setting a hot pace for the others to follow. Last year exports were 25 per cent of our business, but we’ll be over the 50 per cent mark by Christmas,” said Hopkins.

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