AMD's Embedded Business Unit is to build a dedicated distribution channel for the embedded portfolio in Central Europe.
Intercomp has been signed up as the first sales representative for AMD Embedded products in Central Europe (Germany, Austria and Switzerland). Similar partnerships for Northern Europe, France, Italy and Eastern Europe will also be set up.
“Our goal is to boost sales of the entire AMD embedded product portfolio by increasing local market presence in sales and public relations,” said Aurelius Wosylus, Regional Sales Manager of AMD's Embedded Business Unit in EMEA.
AMD says customers will benefit from this focused embedded distribution, ensured by field sales engineers who are experts in the embedded segment and whose focus is on embedded customers.
Parallel to the creation of this new distribution channel, AMD together with its distribution partners will strengthen the public relations effort to improve the awareness of the embedded program from AMD and support the new distribution channel.
The new sales channel does not change in the already existing distribution logistics and customers who have been supported by AMD or distributors in the past will continue to receive the same logistics support.