NEWS: EE Times Group to to be strategic event partner for ARM technology conference - Embedded.com

NEWS: EE Times Group to to be strategic event partner for ARM technology conference

EE Times Group, the producers of EE Times , Embedded.com, and the global Embedded Systems Conferences, is to be the strategic event partner coordinating the ARM Technology Conference (known in 2009 as ARM Techcon3) for 2010 and beyond.

EE Times Group and ARM have agreed in principle to the terms of the partnership and are currently in the process of negotiating a definitive, multi-year agreement with respect to the event.

The annual conference, which focuses on the ARM ecosystem and the multitude of embedded systems designers, specifically enables the designer to leverage expertise from a array of vendors in all phases of the product development cycle, from hardware design through software and application development.

The ARM Technology Conference is scheduled to take place November 9-11, 2010 at the Santa Clara Convention Center in Santa Clara, Calif.

According to the 2009 EE Times Group Embedded Market Study, 43 percent of respondents are considering using ARM-based processors for their next design. This represents a near 23 percent increase from the similar 2008 study, and is ten percentage points ahead of the next most popular processor vendor.

“In partnering with EE Times Group, the ARM Community will gain the professional events experience which brings our industry the global Embedded Systems Conferences event franchise, as well as the editorial quality, audience reach, and brand power of EE Times ,” said Ian Drew, EVP Marketing, ARM. “This will provide the marketing muscle, event management and technical expertise we need to grow this event in 2010 and beyond.”

“At over 650 members, the ARM Connected Community is one of the largest, and strongest, ecosystems in the electronics industry,” said Paul Miller, CEO, EE Times Group. “The level of collaboration within the ecosystem is enabling innovation across market application areas, and as a result ARM Technology Conference is a leading event with an unparalleled scope and reach across markets and disciplines.”

The ARM Technology Conference provides hands-on tutorials and presentations on the latest trends, design strategies, tools, and in-depth knowledge about achieving the highest level of market differentiation in ARM technology-based products. The event will also provide a variety of workshops, panel discussions, demonstrations, and exhibitions to fully immerse the attendee in strategies for designing with the ARM architecture.

The education level ” ranging from beginner to expert ” will be taught by ARM Connected Community Partners, ARM and EE Times Group editorial, which includes a host of world-renowned instructors.

Conference tracks will cover critical topics including software development, system design, low power design, 32-bit MCUs, Android, Chrome OS, smartbooks/netbooks, e-readers, Internet everywhere, multicore, efficient SoC design, and more.

EE Times Group plans to create innovative programs that will take place with the event. These will include a build your own ARM-based system based on the successful 'build your own embedded system' track that takes place annually at ESC Silicon Valley.

An ARM Community Theatre on the show floor will showcase live tear downs, case studies, presentations by EE Times content experts as well as senior technical staff from ARM and the ARM Connected Community.

Also hosted in the ARM Community theatre, ARM partners will showcase expanded tear downs where design teams will provide conference attendees with designs and provide detailed information how they overcame complicated design problems.

There will also be content focused days targeted at ARM silicon partners and ARM developers.

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