NEWS: Nu Horizons adds Microsoft Embedded in UK and Germany - Embedded.com

NEWS: Nu Horizons adds Microsoft Embedded in UK and Germany

LONDON — Nu Horizons Electronics has become an authorized distributor for Microsoft's Windows Embedded in the UK, Ireland and Germany.

The company has also become a Microsoft Windows Embedded Partner and is only one of eight authorized distributors in Europe. The acquisition last year of Abacus Group by Avnet reduced the number of European distributors as both Avnet and Abacus held the line.

The agreement has been driven by the Nu Horizons market in Germany where around 70 percent of the customer base are in the industrial sector.

Nu Horizons is in the process of recruiting business development mangers in the UK and Germany to run the line. According to Gerry Hewitt, Director of Marketing for EMEA for Nu Horizons, the UK is further down this process and should make appointment of a manager with expertise of embedded software expertise within a few weeks.

While Nu Horizons in Europe does not have a franchise for embedded computer boards Hewitt says this is an option that is being explored. The company does supply the Axiomtek range in the US and is contractually allowed to sell these in Europe.

In initially Nu Horizons will supply licenses and development platforms for the Microsoft line but will look to build on its line card, which already includes embedded processors, power supplies and displays, to support the software portfolio.

It plans to work with the existing ecosystem of Windows Embedded Partners and Microsoft OEM customers to offer training, access to product information and hands-on consultancy.

“Customers can now get industry leading embedded operating systems and complementary embedded processing products from Atmel, Marvell and Xilinx, plus peripheral products, all from the same source,” said Phil Gee, Vice President of Sales EMEA for Nu Horizons. “Nu Horizons will now work with Microsoft to drive the Windows Embedded brand as the flagship of their offering to build market share in the embedded space.”

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