Oxford Semiconductor appoints Silver Birch - Embedded.com

Oxford Semiconductor appoints Silver Birch


LONDON — Oxford Semiconductor has appointed Silver Birch Marketing (SBM) as its exclusive distributor in the U.K.

A division of the specialist component distributor Advanced Power Components APC, SBM (St. Neots, England) will support the complete Oxford Semiconductor (Abingdon, England) product line; comprising USB interface ICs, serial communication bridges, FireWire and USB storage interface ICs and FireWire audio controllers.

Caroline Morgan, EMEA Sales Director at Oxford Semiconductor, said, “This is very much a strategic distributor appointment. Silver Birch provides a real focus on industrial product manufacturing, a sector in which the recently extended Oxford product range has a great deal to offer. Last year’s acquisition of USA based Transdimension means we’re now offering customers a complete portfolio of USB connectivity ICs, which perfectly complements our existing range of high-performance FireWire,USB and serial communication products.”

Silver Birch will work alongside Oxford Semiconductor’s long-term representative agency partner, Silicon Highway, which will continue to promote the product line to the U.K.’s consumer electronics manufacturers.

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