Motorola and Bytemobile have joined forces to help service providers increase their average revenue per user (ARPU) by enabling flexible and personalized ways to charge for and sell content services. By integrating Bytemobile's Unison open architecture solution with Motorola's Global Applications Management Architecture (GAMA), the new Motorola Intelligent Charging Solution identifies user behavior in real-time to trigger flexible content charging and the promotion of complementary applications.
Motorola's Intelligent Charging Solution offers service providers the flexibility to charge per message sent, for the size of the message, or for the message content. This gives operators the ability to offer their customers a la carte, flat-rate, or bundled pricing options. In addition, service providers can leverage user behavior identified by the Intelligent Charging Solution to generate complementary applications. For example, if a user is logged into both instant messaging and interactive gaming applications, the system can send an instant message, inviting the user to chat with another gamer while they play.
Bytemobile's Unison solution ensures that only the data traffic required for a specific IP service is processed through the data path, while all other traffic passes at wire speed. As a result, network latency remains unchanged as service providers add new data services. For more information about Motorola, visit www.motorola.com. To learn more about Bytemobile, visit www.bytemobile.com.