Pelkion opens Hong Kong office - Embedded.com

Pelkion opens Hong Kong office

LONDON — Pelikon, the Cambridge based developer of thin, flexible, printed EL display technology (pSEL) has opened a dedicated sales office in Hong Kong to develop and support its Asian customers.

The company recently opened its first office in the U.S. and is now turning its attention to the vast potential for its products in Asia. Pelikon Asia will be led by Edwin Shiu (left), who has extensive experience of component sales in the region. Shiu said, “The market for EL products in Asia probably exceeds that in eor the Americas, both in industrial and consumer applications. Our technology makes a wide range of products easier to use and visually more appealing, benefits as important in Asia as they are anywhereelse.”

Pelikon's range of pSEL displays and innovative drive electronics are already familiar to a number of Asian manufacturers who sub-contract for American and European suppliers of white goods, appliances, and electronic products. However, Pelikon is keen to work locally with these manufacturers, and with new customers, to address the huge opportunities for EL technology, particularly in China, Korea and Japan.

Hugh Baker-Smith, Pelikon's Director of Sales and Marketing added, “By offering local support to Asian manufacturers, we will help them to exploit this opportunity more effectively by getting to market faster with higher quality products.”

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