Philips extends distribution deal with Future to cover Europe - Embedded.com

Philips extends distribution deal with Future to cover Europe

LONDON — From June 1, Future Electronics will be added to Philips Semiconductors team of franchised distributor's for Europe, extending the agreement to two have in the Americas and Asia.

Future will supply microcontrollers, discretes, logic, analog and communication products. It is to put emphasis on major growth areas such as lighting, metering, and telecom technologies while expanding its coverage into mass markets and into Eastern Europe and the Baltic States.

Pascal Langlois, senior vice president Channel Management and MultiMarket Semiconductors at Philips Semiconductors, said, “Philips is continuously evaluating the best way to serve its distribution customers as well as meet its business growth objectives. We believe the strategy of Future Electronics towards design-in and value add services fully supports these ambitions.”

Future's has an automated, centralised distribution centre located in Hayes, Middlesex, England. U.K. This facility provides same day despatch for next day delivery across Europe.

In March Eurodis Electron announced that its pan European agreement to distribute Philips products, which represented approximately Euro44million of the Group's annual sales, would end in January 2006.

Last week it said while this move “was disappointing but reflected their policy to focus only on global distributors” and “despite this setback the management is determined to win replacement lines and early signs are encouraging”. The group says it is looking to take advantage of any franchises that become available as a result of the recent purchase of Memec by Avnet. Sales in ten months to 31 March 31, 2005 were Euro 244.1million, 10.7 per cent down on the same period ended March 31 2004.

Philips Semiconductors first global distribution agreement with Avnet became effective January 1, 2000, and was then hailed as the first element of a new distribution strategy for strategic global franchise agreements.

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