Premier Farnell signs up Sipex in worldwide deal - Embedded.com

Premier Farnell signs up Sipex in worldwide deal

LONDON — Premier Farnell has concluded a global distribution agreement to market Sipex analogue signal processing products. There is to be a special focus on Sipex’s power management and interface devices, all of which are now compliant with the RoHS directive.

Europe and Asia Pacific based Farnell InOne will work with its US sister company, Newark InOne to supply the devices in all three regions.

Farnell InOne and Newark InOne will stock in excess of 200 variants of the power management and interface products. The power management range of products is focused on handheld and portable, battery powered applications such as cell phones, PDAs, internet appliances, digital cameras, and lap top computers. The interface product set meanwhile serves mature and emerging applications in connectivity.

Rick Hawron, Senior Vice President, Worldwide Sales, Sipex, said, “Many of our customers work in high-tech design and manufacture which means it is critical to be able to turn everything around fast and stay ahead of the competition. By making our products available through Premier Farnell, renowned not only as an excellent marketer and distributor, but also for its industry leading support for the RoHS Directive, we believe we will be better able to keep our customers one step ahead, to enable them to turn around cutting-edge RoHS compliant designs at speed.”

Adds Marianne Culver, Senior Vice President, Global Supplier Management, Premier Farnell, “We’re particularly excited about taking this great range of Sipex products to market, Sipex’s product profile offers engineers innovative drop-in and ‘plug and play’ equivalents to many industry standard devices, which will accelerate time to market with short lead-times and competitive price positioning.”

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