Prepare to network furiously at ESC Boston 2017 -

Prepare to network furiously at ESC Boston 2017

I cannot tell you how much I'm looking forward to the forthcoming Embedded Systems Conference (ESC), which will take place in Boston, May 3-4, 2017.

In addition to the fact that I will be giving presentations on Advanced Technologies, the results from the 2017 Embedded Markets Study , and the building of my Artificial Brain , this is also a wonderful opportunity to meet up with old friends and to network furiously with new ones.


I was just glancing through the conference schedule where I see so many familiar faces, many of whom I first met at previous ESCs, including — in no particular order — Michael Anderson (PTR Group), Colin Walls (Mentor Graphics), Michael Barr (Barr Group), Chris Shore (ARM), Charles Lord (Blue Ridge Advanced Design and Automation), Jason Andrews (ARM), Lauro Rizzatti (Verification Consultant), Adam Taylor (Adiuvo Engineering & Training Ltd), and Jacob Beningo (Beningo Embedded Group).

Just looking at this list, I realize how much networking I do with these folks. In the past, when I've been invited to host a panel on something or other, I've always been able to call on relevant experts who are already attending the conference, including the guys in the list above.

Of course, “turnabout is fair play,” as they say. For example, Charles Lord, who has been a guest on several of my panels, recently asked me to me a member of his Securing the IoT panel at the IoT Day event he's chairing on March 30, 2017 (see An Invitation to be the Inimitable Me ).

As part of my preparations for this august event, I was on the phone with Jacob Beningo yesterday chatting about security-related topics from his viewpoint as an embedded systems designer and consultant. Also, earlier today, I attended the Barr Group's free webinar where they presented the results from their 2017 Embedded Systems Safety & Security Survey . If you missed this webinar, the folks at the Barr Group just emailed me to say:

Hi Max, yes, the webinar for the 2017 Embedded Systems Safety & Security Survey Results will be available on-demand within five business days of the webinar. Your readers will be able to find it here, along with a free downloadable PDF of the full report following the presentation.

But wait, there's more, because my chum Jay Dowling — who spends an inordinate amount of time scouring the Internet and pointing me at interesting articles and websites — emailed me earlier this week to say that he's planning on attending my Advanced Technologies presentation. This will be an auspicious occasion; Jay and I have known each other for many years through the Internet, ever since he commented on one of my articles, but this will be the first time we've actually met in person.

Furthermore, I just heard from my friend Alan Freedman that he also will be attending my Advanced Technologies presentation. Alan is an interesting guy. In 1978, along with his wife, Irma, Alan formed the Computer Language Company. At that time, Alan was teaching computer literacy classes to Fortune 500 companies, but he couldn’t find a computer dictionary that was suitable to augment these classes. Thus, he started the Computer Desktop Encyclopedia .

(Source: Computer Language Company)

This proved to be such a success in Alan's seminars that, within a few years, writing the encyclopedia became a full-time job, and this little rascal (the encyclopedia, not Alan) is still growing and evolving almost four decades later (if you visit the products page you'll find apps for Windows, iOS, and Android).

And there's yet more, because I just heard from my chum Nathan John at Silego that he's going to stop off for a day at ESC Boston on his way to a business meeting in Europe. Nathan and I are collaborating on the Bodacious Brain project, so he's planning on attending my Building an Artificial Brain presentation, then we'll meet up later to have a full-up design session before we both head out the next day.

Do you live in the Boston area? If so, you really should think about attending ESC. All of my presentations will be in the ESC Engineering Theater, which means they are open to everyone at ESC, including those with Free Expo Passes, but you do need to register. Hopefully I'll see you there. I'll be the one in the Hawaiian shirt. As always, all you have to do is shout “Max, Beer!” or “Max, Bacon!” to be assured of my undivided attention.

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