Quickfilter speeds up European penetration - Embedded.com

Quickfilter speeds up European penetration


LONDON — Quickfilter Technologies, a fabless semiconductor company developing mixed-signal ICs for programmable analog-to-digital signal processing, has signed up a number of sales representative and distributor agreements to serve customers throughout Europe.

“We were delighted to see the rapid acceptance of our QF4A512 programmable signal converter product by European customers,” said Chris Phipps, Quickfilter’s (Allen, Tx) VP of Sales & Marketing. “To better support these customers we decided to accelerate our plans to provide local European support.”

Axellence GmbH (Gernlinden, Germany) will provide sales representation for Quickfilter products to Austria, Benelux, Germany, Italy, Slovenia and Switzerland; New England Technical Services Ltd (Co. Dublin, Ireland) will support the U.K. and Ireland, the Baltic Republics, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania and Slovakia while Electronic Product Services Ltd. (Co. Dublin, Ireland) will offer local stocking support on a pan-European basis and Eldis Technologies Ltd (Israel) will provide support for customers in Israel, including local stocking.

“We have seen a great deal of interest in Quickfilter products throughout Europe,” said Victor Hrovat, Quickfilter’s European Director of Business Development. “We decided the best way to serve our European customers was to put in place local support from these experienced and respected companies.”

Quickfilter Technologies uses patent pending techniques for implementing a programmable IC that allows an engineer to design a custom circuit for signal processing without the cost and complexity of programming a DSP. Using the Quickfilter solution, it is said to be possible to create and begin operating a custom four-channel analog front end, digital converter and multi stage digital filter in less than five minutes.

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