Renamed Cell Computing signs Azzurri - Embedded.com

Renamed Cell Computing signs Azzurri

Cell Computing, which is to change its name to PFU Systems and is a manufacturer of x86-based system-on-module (SOM) components for embedded computing applications, has signed a pan-European distribution agreement with Azzurri Technology.

Cell Computing was set up in 1997 and its products include the Plug-N-Run and RazorBlade modules. Its parent company is PFU of Japan, a joint venture between Matsushita (Panasonic) and Fujitsu, and the company is embarking on an expanded global strategy to provide the SOM components to OEM customers in Europe and Asia. As part of this strategy Cell will change its name to PFU Systems, which matches its expansion into SOM-based turnkey system products and integration while continuing to grow the market for its extensive SOM product lines.

Kishan Jainandunsing, vice president of marketing for Cell, said, “This is an excellent time for us to enter the European market. As PFU Systems we will solidify our global branding — emphasizing our presence in Europe through Azzurri Technology, in North America as PFU Systems, and in Japan as PFU Limited.

“We are excited to bring PFU Systems' system-on-module components to Europe,” said Stephen Cavanagh (pictured), European systems director, Azzurri. “Cell and Azzurri are extremely well positioned to take advantage of the continuing, rapid adoption of the Intel architecture for embedded computing designs. With PFU's SOM approach, and Azzurri's ability to provide design-in expertise, we can help European OEMs drastically reduce the development time, risk and cost of their embedded computing platforms.”

According to Electronic Trend Publications the board-level embedded computing market is expected to grow from $3.3B to $5.7B during the next three years. At the same time, Intel-based board solutions are expected to grow from 40% to 65% market share, resulting in a compound annual growth rate of nearly 30%.

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