LONDON Samsung Electronics has signed a five year deal to be the Official Club Sponsor of Chelsea Football Club. The deal which starts on June 1, 2005, is the biggest ever sponsorship deal signed by Chelsea and the second largest by Samsung after its sponsorship of the Olympic Games.
'Samsung Mobile' will appear on the new Chelsea Centenary shirts for the first time on its pre-season tour this summer.
The agreement gives Samsung exclusivity with Chelsea in product categories such as mobile phones, AV, white goods and IT equipment.
Sponsorship activities between Chelsea and Samsung will run in the UK and across Europe, Asia as well as in North and South America. This will drive further sales and marketing activities, starting with Samsung's Mobile division.
Samsung will promote the company's expertise in telecommunications and digital convergence, and grow its position in Europe as leading design and development for consumer technology.
Six months ago it looked like Siemens Mobile where favorites to sign a deal with Chelsea who were rumoured to be seeking £6million a year.