SanDisk moves European HQ to Dublin, promotes Moro - Embedded.com

SanDisk moves European HQ to Dublin, promotes Moro

LONDON — Flash data storage card products supplier, SanDisk Corp. is relocating its Europe, Middle East and Africa (EMEA) headquarters from Haarlem in The Netherlands to Dublin, Ireland.

In conjunction with SanDisk’s relocation to Dublin, Ed Moro, SanDisk’s former managing director of EMEA, was promoted to vice president, managing director of EMEA. Moro, prior to his current role, previously headed SanDisk sales in North and South America. He has been with SanDisk for nine years. Moro will manage all day-to-day EMEA operations and will report to Greg Rhine, senior vice president, worldwide sales.

SanDisk’s new facility will initially house 30 SanDisk employees but can be enlarged to accommodate the company’s growing business in Europe, the Middle East and Africa. The office oversees sales, marketing, operations and finance. SanDisk currently is recruiting multi-lingual sales, marketing and finance personnel to work at its new Dublin headquarters, as it adds staff to support SanDisk’s focus on Europe.

Tony Killeen TD, Minister for Labour Affairs at the Irish Republic's Department of Enterprise Trade and Employment, said, “This announcement is the result of SanDisk’s continuing success in EMEA and the relative ease with which Sandisk recruited the high quality and skilled staff it required. The investment is an ideal fit with IDA Ireland’s strategy to work with existing overseas companies here to attract further higher value activities to their Irish operations.”

“The agency is very pleased with the outcome and will continue to work with SanDisk to encourage the corporation to commit to locating further strategic functions at its Irish facility.”

SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.

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