SEGGER Microcontroller has reacted to IAR's recent purchase of Signum by discontinuing supply of its IAR Branded J-Link JTAG emulators which come in a yellow housing.
SEGGER (Hilden, Germany) says it will continue to work with IAR to ensure optimal J-Link support from the IAR Embedded Workbench but that the Signum acquisition presents IAR with the option of selling competing products, its Signum emulator or the IAR branded version of the SEGGER J-Link.
SEGGER feels that IAR's motivation will be to promote their newly acquired emulators rather than the proven J-Link, potentially damaging the reputation the J-link and J-Trace have in the market.
Rolf Segger, founder and CTO at SEGGER, said “This acquisition took us by surprise. We regret that we have to do this, but we feel forced to discontinue production of IAR branded yellow J-Links. We hope that IAR understands the decision and expect that they will continue to fully support the broad base of J-Link users with the Embedded Workbench.
Ivo Geilenbrügge, managing director at SEGGER added, “We believe that the J-Link product family is the most advanced emulator family available. It’s popularity allows us to offer it at very reasonable prices, and it is widely used for software development in the commercial and educational market spaces, as well as for production flash programming. Anyone desiring the discontinued IAR J-Link, is able to acquire the original SEGGER J-Link.
The SEGGER J-Link is an industry-standard for ARM debug emulators, supported by all major tool chains for ARM core and will work with IDEs from Freescale, IAR, KEIL, Mentor Graphics, Rowley, Renesas, Tasking, Phyton and others. Any RDI compliant debugger can be used with an optional RDI module, and any GDB compliant debugger with the free GDB-Server.