Selling in the US - a beginners guide - Embedded.com

Selling in the US — a beginners guide

Cambridge, UK — A one-day seminar is being organised to help executives at European electronics companies take advantage of a recovery in the US electronics sector.

The Road Warrior Group's program is to be held on October 7th and should help companies inexperienced with selling in the US OEM electronics market. It takes the novel path of pairing UK attendees one-on-one with US executives who have done this before.

Participants will also join a meeting of the US Special Interest Group of Cambridge Network to hear war stories and advice. After a concentrated day of learning and sales planning, participants are invited to Silicon Valley in California for a set of tailored meetings with companies relevant to their US sales plans.

Jeff Weigel, one of the founders of the Road Warrior Group, said, “The challenge is to win sales against North American competitors in their own backyard. It really can be done as long as UK entrants go in with the right approach, contacts and expectations.”

The Group's founders have held international executive management positions atVitesse Semiconductor, Motorola, Nortel, Weitek, and Intel.

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