Sequoia to distribute TDK semiconductors - Embedded.com

Sequoia to distribute TDK semiconductors

Reading, UK — Sequoia has signed a franchise agreement with TDK Semiconductor, to strengthen its portfolio of 10/100 Industrial Ethernet solutions, and smart card ICs and single chip power meters to its range. Modems, set top box solutions, and WAN solutions are also covered by the agreement.

According to Nick Lidington, managing director of Sequoia, industrial ethernet has always been a strength for Sequoia, and the deal also “brings us completely new solutions such as low cost smart card readers, and a single-chip smart card terminal controller. These are of particular interest to customers addressing the current demand for chip and PIN support.”

Neil Harrison, director of European sales for TDK Semiconductor, said, “The fit between our portfolio and their current range is exceptionally good, and we believe that they have the capacity to take some of our most recently launched solutions to a new base of customers.”

Under the agreement, Sequoia will support the full product range including 10/100 Ethernet PHY, low-cost smart card interfaces and terminal controllers, industry leading power meter ICs, dual SCART audio/video switches, WAN transceivers, low speed modems V.22bis and an analogue front end for soft modems and DSP-based designs up to V.92.

From left: Chris Binsley, director, Sequoia Technology; Simon Philips, Pulsar, TDK's UK representative; Neil Harrison, director, European sales, TDK; Lorna Lawson, senior product manager, Sequoia Technology.

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