LONDON The Society for Information Display is to hold its first major U.K. based conference. Big Displays 2007 will look at the commercial future of large electronic displays and digital signage networks and take place in London on March 22-23, 2007.
The event is designed to bring manufacturers, network operators and site managers together to debate how best to take advantage of the growth in out-of-home media. The conference will covers the latest technological developments, including interactivity and the latest screen options, an examination of how markets across the world are shaping up, and the differing needs of advertisers, sponsors and consumers. It will also consider the demise of paper-based outdoor advertising alongside an examination of how to achieve the optimum balance of technology, content and traffic..