Spectrum to help Cyan penetrate Europe - Embedded.com

Spectrum to help Cyan penetrate Europe

NURNBERG, Germany — Cyan Technology has appointed the Spectrum Group of independent sales, marketing and operations (ISMO) organizations to help development of its business across Europe.

The agreement will cover the U.K., France, Scandinavia, Benelux, Italy and Spain and should help Cyan (Cambridge, England) develop links with European OEMs.

“Spectrum demonstrated extensive market and technical knowledge, and has a clear understanding of where Cyan fits into the 16-bit microcontroller space,” said Paul Barwick, sales director, Cyan Technology. “The strong relationships with the major European brand names in consumer, industrial and automotive markets will help us to grow the business and drive sales of our new eCOG1X microcontroller family. Our partnership with the Spectrum Group enables us to provide a high quality, technically qualified local sales presence in every major European territory.”

Nigel Watts, managing director, the Spectrum Group, added “We are delighted that the advantages of our ISMO business model have been recognized by Cyan and will be working closely with the company and its distribution partners.” Cyan is a fabless semiconductor company that focuses on the development of low powered microcontrollers and its CyanIDE development tools.

The Spectrum Electronics Group works with 32 manufacturers of electronic technology in 25 European countries. It has 52 people operating out of 11 European offices.

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