Spreadtrum gambles on single-core in nextgen smartphones - Embedded.com

Spreadtrum gambles on single-core in nextgen smartphones


Targeting what it believes is an untapped market in emerging markets in India, Southeast Asia, Africa, South America and mainland China where cost is as important as functionality, Spreadtrum has just introduced its nextgen single core smartphone platform.

The single core incorporates all the hardware hooks for WCDMA, TD-SCDMA and EDGE, and makes use of a Cortex-A7 CPU running at speeds up to 1.2GHz as well as GPS, WiFi, Bluetooth and FM connectivity functions.

According to Dr. Leo Li, chairman and CEO of Spreadtrum Communications, the higher level of integration coupled with faster device performance is designed to further reduce the cost of entry-level smartphones while enhancing the user experience.

Spreadtrum is introducing three new chipsets with the launch of its next generation single-core smartphone platform. The SC7715, which is sampling now, is a single-core WCDMA smartphone chipset with integrated connectivity, supporting WCDMA/HSPA+ and EDGE/GPRS/GSM standards.

It integrates a single-core Cortex™-A7 CPU running at speeds up to 1.2GHz, a Mali 400 GPU for high performance graphics, as well as GPS, WiFi, Bluetooth and FM functions. The chip also supports up to a 5 megapixel camera, 720p video and display resolution up to WVGA.

Spreadtrum is also sampling its next generation single-core EDGE smartphone chipset (SC6815) and will release a similar platform for TD-SCDMA (SC8815) in the second quarter.

“Our single-core smartphone platform provides a rich user experience to the consumer who is buying a smartphone for the first time,” said Li. “By integrating connectivity, we are able to bring down the total device cost for our customers which can help further improve end-market retail prices. This can help further open up mass market demand globally.”

It is estimated that consumers in India and China will purchase more than 500 million smartphones in 2014, accounting for half of the total units that will be sold globally.

Of these, more than 400 million consumers will be buying their first smartphone, underscoring the importance of entry level smartphones in these regions.

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