SW development: product or service? - Embedded.com

SW development: product or service?

How an auto mechanic is like a software developer.

The distinction between a product and a service is clear in many cases. A car part supplier selling a battery is providing a product; a chauffeur is providing a service. The categorization is often indicated by the commercial model–the total price of the battery can be agreed before delivery, while a chauffeur will be paid based on the time worked. When a software development team is engaged to deliver a software solution that might suggest a product categorization; the team is building a product so surely they should deliver at a fixed price?

Consider a car repair mechanic. A mechanic may operate in the product space if they agree to an upfront price for their work. They may be happy to do so where the full scope is well defined, such as changing a tire. An issue such as diagnosing why a fuel-pressure warning light has turned on is a different proposition, however; the problem could be with the injector jets, fuel pump, pressure sensor, or something else. A mechanic would not offer a fixed price on work where exploratory work is required and the solution has yet to be determined. The majority of a mechanics' work is in this latter service category–indeed simple, clearly-defined work like tire changing has moved to cheaper single-skill suppliers.

When off-the-shelf software provides an acceptable solution, a product model is appropriate. Similarly, product models work in cases when the bespoke software development required is well defined; for example, porting an application to a later version of an operating system. However, most of what we do is closer to the mechanic's service model. Our specifications rarely, if ever, capture the full detail of what is needed; we need to do exploratory work to better understand the problem before the solution can be defined. Similarly, technical risks may or may not create issues to be addressed.

Pressure a mechanic to provide a fixed price for the warning light issue and either the price will be high to reflect the worst-case scenario or the repair shop will have to cut corners in some way, such as only addressing the most probable cause and hoping this helps. This scenario compares well to our software delivery experience. Fixed price arrangements lead to a higher overall cost as they must take a pessimistic view of the risks, and they force assumptions to be made up front, which often leads to a suboptimal solution.

If committing a mechanic to a fixed-price repair is not standard practice, how do we make sure that we're not paying more than we need? First and foremost is trust, ideally built from having been pleased with previous work and knowing that the provider is motivated to impress and win future work. Trust allows us to engage the mechanic based on his or her estimate of what is needed. When trust has not been established, references, recommendations, and qualifications are essential, and it's advisable to start with smaller pieces of work. Software development is little different in these respects.

Established practice for mechanics is to complete exploratory work to identify the problem's cause, share the findings with the client, and subsequently agree upon further work before proceeding. Where the solution cannot be fully understood (fuelling issues like that noted above are very hard to diagnose), parts are then replaced step by step until a solution is reached, with the client consulted at each step. This mode of working has parallels to software projects that start with an inception phase where the key technical risks are addressed via prototyping and other exploratory work is performed, resulting in a revised estimate for the project as a whole. Delivery of software incrementally via iterations mirrors the step-by-step approach, confirming as we proceed that the client approves of the work done and agrees with the next steps. Like the mechanic, we can agree on a much firmer price as we embark on each iteration.

That's enough about car repair. The analogy only goes so far because in software development, we're not just fixing, we're creating new features, new user interfaces, new concepts. This is a significantly higher level of complexity. We try hard to describe what is required up front, but as the solution develops, we discover more about what the client really needs, and so the requirement evolves. We should consider ourselves to be service providers. We should focus on approaches that give our clients a high degree of oversight and control over what our service is delivering. We should seek to maximize the value provided by our service rather than squeezing ourselves in to a product world.

Mike Hogg leads an embedded development team within Zuhlke, an engineering consultancy. He and his colleagues have been using agile techniques and their precursors for over a decade in multiple sectors including telecoms, transport, and medical. He has 15 years development experience primarily in real-time embedded systems written in C++ and C, and he has also delivered business applications in Java. Mike writes the blog Agile Adventures in an Embedded World for Embedded.com .

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.