Taiwanese smartphone developer chooses Slough for expansion - Embedded.com

Taiwanese smartphone developer chooses Slough for expansion

LONDON — High Tech Computer Corp., the Taiwanese developer of Microsoft Windows Smart Handheld devices, has set up a European office and is to build a multi-million pound senior sales and marketing team based in Slough, England.

HTC has worked with Microsoft and key European mobile operators since 2002, with Rene Obermann, the CEO of T-Mobile, Neil Holloway, the President of Microsoft in Europe, Middle East & Africa, and Vivek Badrinath, EVP of Orange, all present at the opening of HTC European office and looking to strengthen their strategic partnerships with HTC.

The new operation should allow HTC to provide existing key partners, including Orange , T-Mobile, O2, Vodafone and Telefonica, as well as new affiliates, a quicker route to market and a better understanding of local nuances.

Peter Chou, President of HTC, said, “Strengthening our presence in Europe is a key milestone for HTC; it clearly demonstrates our strong commitment to delivering the very best-of-class products to our partners.”

“Smart phones have become the highest growth sector in the handset market place (IDC). The flexibility of the Windows Mobile platform combined with the opportunities of 3G means that they are no longer the preserve of mobile enterprises but have the potential to hit the broader consumer market. Our European operation and commitment to driving product innovation, as well as dedicated partner support, means we're able to fulfil the challenging needs of a changing and exciting market”.

HTC has also set up key distribution partnerships with Dangaard and Brightpoint to retail its own products through the Qtek brand. The company hopes to continue is growth throughout Europe by partnering with regional and national operators launching smart phones and PDAs, and by embracing exciting retail and consumer opportunities.

HTC Corporation, founded on May 15th 1997, specializes in designing and manufacturing mobile computing and communication solutions for OEM and ODM customers. Sales this year will approach $2billion.

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