Tektronix beefs up European team - Embedded.com

Tektronix beefs up European team


LONDON — Tektronix has added four senior executives to its European management team. Three who have joined the company's design and manufacturing channel are all former LeCroy employees and are lead by John Jager, who was previously vice-president of LeCroy Europe, who has become Tektronix sales director for EMEA.

Fabio Rossie, previously LeCroy's managing director for the UK, France and Italy has been appointed Tektronix sales manager for the UK and Italy while Antonio D'Armiento, who previously worked for LeCroy and its distributor in Europe, GEMI, has joined as senior account manager for Italy.

The appointments come as Tektronix looks to further expand it market share in Europe. The company's four main product groups, oscilloscopes, logic analysers, video test and mobile protocol test are to be joined by an expanded range of signal sources and RF test equipment. Tektronix now owns the technology for these additional products which were developed at its 37-year-old joint venture in Japan with Sony which it took complete control of last October.

Tektronix believes that signal sources provide an addressable market of $140million worldwide and around to 2 to 3% of its sales – $843million in the financial year ended May 2002 – are already in this area. Growth of sales in a market thought to be expanding at 3 to 8% is expected to come from exploiting in-house technology including silicon germanium and CMOS process and use of common platforms.

Up to 3% of sales are at present in the RF test sector which Tektronix calculates to be worth $180million and growing at 8 to 12%. Growth here will be driven by mobile handset replacement, the emergence of new wireless devices and the on going rollout of 2.5 and 3G. Tektronix is to introduce spectrum and modulation analysers and make use of its signal acquisition and DSP technologies.

The fourth new arrival at Tektronix Europe is in the video group where Tony Bulleid has been appointed director responsible for sales in EMEA. For the last six years he was at NetTest finishing as European senior vice-president. He was also with Agilent in Europe for fifteen years.

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