Toshiba competition drives design excellence - Embedded.com

Toshiba competition drives design excellence

LONDON — The Toshiba Europe Storage Device Division has launched the 'Hard Disk Drive Revolution' design competition in which design students at Europe's design universities and professionals at European design houses can submit concept designs based on Toshiba's world record breaking 0.85-inch hard drive.

The competiton will see the concept designs judged by a panel of executives from some of the leading IT and consumer brands, including leading design group Seymour Powell, based on their real-world applications and marketability.

A winning designer from both the design universities and design houses will have the opportunity to have their design considered for actual launch by one of Toshiba's manufacturing partners.

The miniature drive, the size of a £1 coin, is the first hard drive to achieve multi-gigabyte data storage at a sub-one-inch size.

David Fisher, a competition judge from Seymour Powell, said “As our lives become increasingly mobile, we are looking to new and emerging technologies to support our ever changing lifestyles. This competition promises to uncover a tremendous level of innovation in terms of contemporary design and next generation mobile applications.”

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