Trango re-brands, expands into U.S. - Embedded.com

Trango re-brands, expands into U.S.

FileName: 20070521-ne-crh-trango

Heading:LONDON — Trango Systems, a provider of embedded processor virtualization IP, has changed its trading name to Trango Virtual Processors.

“Our corporate identity refers both to the virtualization market and our hardware-hypervisor co-design technology”, said Pierre Coulombeau, COO at Trango (Grenoble France). “With this re-branding, we are more clearly expressing our business positioning: Trango Virtual Processors provide customers with breakthrough virtualization technology through our unique patented co-design approach.”

A new logo has been created and a new website developed. The company decided to symbolize the world-famous Trango mountain through the use of the impossible form (inspired by the Penrose triangle) in its logo.

The new branding coincides with Trango’s expansion into the U.S. marketplace, headed by Brad Suessmith, senior VP and general manager, Americas.

Suessmith has joined Tango from ARM Ltd, where he was most recently director of fabric IP marketing. During his 10 years at ARM, he was also director of field applications engineering, senior partner sales manager, and senior field applications engineer, and played an instrumental role in ARM’s U.S. sales growth.

Suessmith will be responsible for leading Trango’s sales and operations in North America, from a newly established office in Austin, Texas.

Trango also recently appointed Hervé Hulin VP sales Europe. He has 20 years experience in the semiconductor industry, especially in SoC and systems solutions business development acquired at VLSI Technology and NXP semiconductors where he held European sales & marketing director roles.

Trango’s hypervisor is currently available on ARMv5 and MIPS32 / MIPS64 embedded architectures and supports as range of operating system including Linux, Windows CE 5.0, eCos, µC/OS-II and customers’ proprietary RTOS’s.

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