U.S. execs see bright future for Europe: Bill Staunton, CEO of Ramtron - Embedded.com

U.S. execs see bright future for Europe: Bill Staunton, CEO of Ramtron

FRAM developer Ramtron has benefited from programs in Italy for meter applications and in Germany for automotive. Bill Staunton, CEO of Ramtron, said, “The advanced metering infrastructure program being run by ENEL — which we got through a U.K. company called Ampy Automation — gave us a big rise in revenues. In 2002 there was nothing like this going on in the United States and now we are involved with around 60 of these type of projects.”

This activity, he added, is now being extended to Eastern Europe. “Europeans, especially the Germans, have adopted our technology before anyone else for high-end automotive applications and now it is proliferating,” said Staunton.

The company has followed the trend by putting specialists close to the design centers, but most revenues come through distribution. The European market represents a healthy 24 percent of total sales.

This is one of a series of interviews to access the rest return to introduction.

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