U.S. execs see bright future for Europe - Gary Meyers, president and CEO of Synplicity - Embedded.com

U.S. execs see bright future for Europe – Gary Meyers, president and CEO of Synplicity


FPGA development software tool developer Synplicty is also a fan of the European experience. “We have found in almost every case that Europe has adopted our new products ahead of other regions,” said Gary Meyers, president and CEO of Synplicity. “It is interesting to see new technology being so more readily adopted in Europe whereas you would think that America or maybe even Japan would be at the forefront of technology. We are only talking about a few weeks or months — not a long delay.”

As the reason for this, Meyers said, “I have found that design methodologies are more structured, formalized and well-defined in Europe, whereas elsewhere they tend to be more variable. I also think that there are groups within large [European] organizations, either in the research side or EDA side, that can bring in new products and evaluate them and determine their readiness for deployment throughout the rest of the organization.”

Meyers also cited an abundance of talent — as a catalyst for tool development — that stretches from Eastern Europe to the Middle East. Poland has a large Mentor Graphics operation. Synopsys is in Armenia and Egypt has seen development activity by Mentor. Many EDA companies are looking toward Eastern Europe like they did towards India some time ago, for a lowcost, high-talent workforce.

Synplicity is doing true product development in India, “high-level work and the staff are equivalent to our staff elsewhere,” said Meyers. The company has also established a development center in Turkey, partly because a senior DSP product developer from Turkey wanted to go back home. “His wife was a professor at University there and mentioned that there were some very talented people working on DSPs,” said Meyers. “So we were able to build an organization.”

In Eastern Europe, Meyers said he is looking toward Ukraine or Poland, but “we need to have a critical mass there to make it worthwhile. If we did an acquisition or found a team working in a particular area we would be open to it. I like the fact that we have built up a sizable operation in India and we will be moving them into a new facility twice the size later this year.” Meyers added, “You do need to have critical mass to get quality work. You need to have the application people with the developers and the documentation people, the managers and project management. It all needs to come together. Otherwise you are dealing with time-zone issues constantly and that is just not productive.”

This is one of a series of interviews to access the rest return to introduction.

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