Universal Instruments appoints European director - Embedded.com

Universal Instruments appoints European director

LONDON — Universal Instruments Corporation has appointed Peter Bollinger as Director of European Operations.

Operating from Universal’s offices in Bad Vilbel near Frankfurt, Bollinger (left) took over the role from Brad Bennett, who has relocated back to Universal Instruments’ Binghamton facility. In his new position, Bollinger assumes direct responsibility for all sales and service activities in Europe, continuing the progressive approach of his predecessor.

Bollinger will head the ongoing effort to further develop Universal’s direct sales and support infrastructure through its network of knowledgeable, experienced and trusted distributors. He will also undertake the identification of regions across Europe – such as Russia and North Africa.

Bollinger originally joined Universal in 2000 and since then has successfully undertaken a range of positions, most recently as the Director for Genesis Platform Products. Commenting on Bollinger’s appointment, Universal Instruments President Jeroen Schmits, said, “I am looking forward to having Peter apply his high levels of energy and broad product expertise to the European market. His product management background puts him in the ideal position to drive our growing chip placement capabilities in the territory”.

With Bollinger now in place as Director for Europe, Scott Gerhart has been confirmed as the new Director for Genesis Products. Gerhart has worked at Universal since 1984 and has built up extensive experience in product marketing. As a key member of the GSM platform since its initial inception, he was most recently based in the Purchasing Organisation as Director for Strategic Sourcing.

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