Updated: Big two disties go head-to-head for embedded designs - Embedded.com

Updated: Big two disties go head-to-head for embedded designs


LONDON — The two top electronic component distributors are both addressing the importance of the embedded systems sector by launching specialist divisions.

Arrow is to increase its European focus on integrated system-level technologies with launch of Advanced Embedded Solutions (AES). AES is designed to provide a European focus on platform-level technologies, AES covers integrated solutions including displays, industrial computer products, solid state storage and power supplies, as well as wireless modules for machine-to-machine (M2M) communication and operating systems.

The new organization is headed by Chris McAneny as European embedded solutions group leader. McAneny is responsible for AES teams in Arrow organisations throughout Northern, Central and Southern Europe.

“Pressure on in-house engineering resource is affecting the ‘make versus buy’ balance. Increasingly, customers want to focus design effort around core competencies while buying in solutions that will allow them to minimise time-to-market. AES brings together the technologies and resources that address customer demand for the integrated solutions, while Arrow’s component teams continue to deliver the products and technical support for customers’ own circuit designs,” said McAneny.

Among the technologies within the AES portfolio are LCDs, single board computers, system-on-module (SOM) solutions, solid stage storage, embedded operating systems, AC/DC power supplies, DC/DC converters and Bluetooth, ZigBee, Wireless LAN and ISM radio modules. A host of related and complementary technologies and services including wireless antennae, display controllers, configuration services and training will also be handled through the AES channel.

Avnet Electronics Marketing EMEA’s new channel for embedded systems, networking and display products, is called Avnet Embedded.It will initially do business in Germany, Italy, Spain and Eastern Europe, but over time extend its activities to other major European markets. Avnet Embedded will be led by Alessandro Brazzoni, formerly manager of the embedded division at Avnet Memec, now director of Avnet Embedded sales & operations.

Avnet Embedded will represent a number of manufacturing partners, including embedded boards from AAEON, Advantech, aValue, Protech, TQ Components and VIA Technologies; networking products from Atop, Delta Design, Digi International, Lancom, Maxstream, Tibbo, and Volktek; displays from Litemax, Promate (AUO), Sharp, Varitronix, and Xiamen. Not all of the listed manufacturers will be available in all countries of operation from the beginning.

Patrick Zammit, president of Avnet Electronics Marketing EMEA, said “The market for embedded system products beyond the pure chip level is increasing rapidly. Many customers ask for solutions of higher integration, to reduce time to market and development costs, and therefore are starting to work with finished and semi-finished solutions. By providing embedded systems products, we just naturally extend our offering to meet some of our customers needs.”

Brazzoni added, “The strength of the Avnet speedboats is the excellent customer relationship combined with technical expertise and the focus on a limited number of franchises. Avnet Embedded entertains a completely new and different line card with complex products that need separate technical support and, to a large extent, a different logistic handling. Offering board level solutions and displays through a new product group enables Avnet – through Avnet Embedded – to leverage the excellent market penetration of Avnet EM-EMEA while creating a specific technical focus for embedded products.”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.