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jsbaer

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Senior Director of Marketing

Jeff Baer is Senior Director of Product Marketing for Wireless Major Accounts, IoT Business Unit at Cypress. Mr. Baer joined Cypress in July 2016 as a result of the acquisition of Broadcom’s IoT line of business. Mr. Baer first joined Broadcom in 2004, where he successfully pioneered the company’s entry into the rapidly growing embedded WLAN market. While at Broadcom, Mr. Baer led business development in the Asia-Pacific region for the company’s Mobility WLAN and WLAN+Bluetooth combo devices (including a 3-year stint with Broadcom Japan), as well as marketing efforts for Embedded RF Technology in the U.S.  He led the initial push of Broadcom into the “Internet of Things” market, and was a co-founder of the WICED (Wireless Internet Connectivity for Embedded Devices) product family of IoT devices and software.

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    • As multiple devices connecting wirelessly in the constrained environment of a vehicle, the available RF spectrum must be used efficiently to maximum possible usage with available wireless technologies. In this article, we explore in-car connectivity use cases, their technical requirements, and how these can be addressed effectively to provide the best in-car experience.