Website eases access to Microchip analog samples - Embedded.com

Website eases access to Microchip analog samples

LONDON — Anglia and Microchip have cooperated to set up the analog2go.com website which will enable customers to find and source samples from Microchip’s range of analogue semiconductor products. The samples will be supplied from Anglia’s stock in its U.K. warehouse.

The website includes a selection guide and a online ordering facility, and is desigend to provide the fastest route for U.K. engineers to obtain samples of Microchip’s analogue parts and the companies aim to fulfill most requests within 24 hours.

Anglia’s technical team will support the sampling service with access to reference designs as well as offering help with specific design problems.

“Microchip is best known for its 8-bit and 16-bit microcontrollers, but not all engineers immediately think of us when choosing the complementary analogue components to work with those micros. By introducing the Analog2go service Anglia is providing a first class level of support to this important part of our product range, and we are very pleased to have them working on our behalf to help develop this important market,” said Ken Millar, Microchip’s senior channel manager for Northern Europe,

“Unlike most broadline distributors, Anglia doesn’t carry competing lines of analogue products,” added Steve Rawlins, Anglia’s CEO. “Microchip’s analogue devices have been specifically developed to get the best performance from heir micros, and it’s in the customer’s interest as well as ours to make it as simple as possible for them to design in the full solution including the analogue.”

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