What's new at ESC Boston 2011 - Embedded.com

What’s new at ESC Boston 2011

Go to ESC Boston.

Embedded systems technologies evolve at such a dizzying pace that it's hard to keep up, but there's no better place to do that than the Embedded Systems Conference–not only to catch up on current developments, but to see and prepare for what's ahead. Can one conference cover it all? See for yourself–here's a summary of what's new and cutting edge at ESC Boston, September 26-29, Hynes Convention Center.

A new feature this year is the Android Certificate Program , offering a series of courses that will take you from the fundamentals (the first course assumes no prior knowledge of Android) to an embedded Android lab, where you will install and use Android on real embedded hardware. Talk about fast track! UBM Electronics will give a certificate to those who complete all the courses. 

A giveway: LeCroy's WaveAce 102 Oscilloscope

Also new this year is the integration of ESC Boston , DesignCon East , DesignMED , and Designing with LEDs into one location, collectively called DesignDays . DesignDays Theater features speed-training, live product teardowns, and panel discussions. And it's free! To see what's happening, visit the DesignDays Theater page .

Drive for Innovation is a first-of-its kind media project, a partnership between Avnet Express and UBM Electronics, designed to showcase electronics innovation and automotive system design anchored by a cross-country journey in a Chevrolet Volt driven by EE Life's Editorial Director Brian Fuller. The Volt will be at ESC Boston. Don't miss this one!

Keynote speakers talk about new trends, new directions
On Tuesday, 9/27, at 9:30 am, Joerg Borchert, Vice President, Chip Card & Security ICs, Infineon Technologies North America, will speak on “Embedded Design in a Black Hat World.” Attacks on Embedded Systems are spreading–he'll tell you what you need to do to protect your work. 

Also speaking on Tuesday, 9/27, 10:30am – 11:30am is Thomas T. Eby, Vice President of Embedded Solutions, Micron Technology, Inc.  He'll explain “How the Apps Revolution is Changing the Face of Embedded Systems Design.”

For what's new in medical devices, hear keynote speaker Charles G. Sodini, LeBel Professor EECS at MIT.  He'll speak on “Revolutionizing Medical Device Design,” Wednesday, 9/28 from 9:30 to 10:30 pm.

Sponsored training sessions
are presented separately from the formal conference classes. Companies instruct how to use their products to solve particular embedded design problems. There's a rich selection, they're all free, and you get a catered lunch at the roundtable offered by Siemens!

EEs just wanna have fun!*
It's not all about how much information you can cram in your head in the space of four days!  You can connect with colleagues and friends during Happy Hour on the Expo Floor, Tuesday, September 27 at 5:00 pm until whenever.  

Be sure to sign up to win one of three Tektronix MSO2024 Digital Oscilloscopes .  This little beauty retails for over $5000, folks!  Lecroy is giving away a WaveAce 102 Oscilloscope, another high ticket item. For a chance to win this one you need to attend Charles Sodini's keynote on Wednesday, September 28, at 9:30 am. At the XJTAG booth (#1104) you can win a digital camera, Apple iPod, SatNav or mystery prize. Simply visit the booth, scan your badge or hand in a business card and see if you are a winner.

But that's not all! A thousand free Technology Totes containing giveaways, including an LED flashlight from IBM, a coupon from TI for $25 off a eZ430-Chronos Watch, and other goodies, will be distributed from Booth #224 on the Expo Floor.  You have to show up at designated times so check out this page for schedule. LeCroy also will be giving away a WaveAce 102 Oscilloscope during Charles Sodini's keynote on Wednesday, September 28.

Register here .  Select the events you want to attend and set up your personal schedule .

Toni McConnel covers new products in the embedded systems industry and is a partner in the technical writing team TechRite Associates.

*With apologies to Cyndi Lauper. If you're too young to remember “Girls Just Wanna Have Fun!” (1984, I think) you can hear it on YouTube .

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