LONDON Wolfson Microelectronics has opened an office in Shanghai, its second in China, to capitalise on the growing number of indigenous designers and manufacturers in the region.
Julian Hayes, Wolfson's vice-president of marketing, said, “The Chinese market is evolving rapidly and the new office in Shanghai is positioned to provide the burgeoning base of wireless designers and manufacturers there with excellent applications and logistics support. We are seeing a large number of new companies in the area that are producing goods for both the domestic Chinese and international markets, especially in the cellular handset arena, for which Wolfson’s new devices that bring hi-fi quality audio to mobile phones will be a natural target.”
In the 2004 financial year, over 88% of Wolfson’s revenues came from the Asia Pacific region including China, Japan and Korea. This latest addition gives Wolfson seven sales and engineering offices in the area, including Taipei, Shenzhen, Shanghai, Seoul and Singapore as well as Tokyo and Osaka in Japan. The company also has a logistics hub located in Ipoh, Malaysia.