LONDON Xeltek Inc., a specialist designer and manufacturer of device programmers, has recognized the commitment of The Debug Store (Carrog, Wales) to its range of SuperPRO professional device programming tools by appointing it as its first Gold Distributor in Europe.
The designation 'Gold Distributor' indicates a commitment to keeping Xeltek (Sunnyvale, CA) programmers and popular adapters in stock giving customers have fast access to products. It also offers detailed advice about the suitability of a programmer and associated adapter for programming the customer's devices.
If the customer also needs to minimize downtime should his programmer fail, an extended warranty service is also available, providing a loan unit, delivered the following working day.
The Debug Store intends to open distribution channels through other resellers in the UK and, in addition to offering Xeltek programmers from its own web site will be selling Xeltek programmers as an authorised distributor on Ebay.
The Debug Store was created in 2007 as the first e-commerce store of Great Western Microsystems Ltd. and has been developed to provide electronic development engineers with a range of quality hardware development tools, test instruments and software tools, most of which are available from stock held in the UK. About 50 percent of the site's sales are to other EU based countries.