Xignal adds Israel channel with Startronics - Embedded.com

Xignal adds Israel channel with Startronics

LONDON — Xignal Technologies AG has appointed Startronics to provide sales coverage in Israel.

Xignal (Munich, Germany) develops and markets low-power analog IC products based on a proprietary implementation of continuous time delta sigma (CTDS) technology and SONET timing products.

In addition to sales and applications advice, Startronics (Givatayim, Israel) will provide inventory and logistical support to meet the needs of major customers in Israel.

“This is an important step in the expansion of our global sales organization” said Mike Levis, Xignal’s Executive VP, “Israel is a key strategic market, with design centers for many of the leading electronic equipment OEMs. Startronics has longstanding and valued relationships with major customers there, plus demonstrable expertise in selling highperformance analog ICs.”

“Xignal’s products enable us to bring leading-edge ADC and clock technology to our customers. Their products complement our existing lines and will allow us to provide a wider range of mixed signal solutions,” said Avner Arroyo, General Manager of Startonics.

Startonics was founded in 1982 as a wholly owned subsidiary of STG International Ltd., an established engineering and sales organizations in Israel.

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