XP signs PSU deal with Premier Farnell - Embedded.com

XP signs PSU deal with Premier Farnell

LONDON — Premier Farnell has signed an exclusive three year global supply agreement with XP, the first agreement of its kind between the distributor and a power supply manufacturer.

The companies have been working together for a number of years and the agreement will see XP’s power supply products listed in Premier Farnell’s catalogues and on its websites, including all 21 of its subsidiary Farnell InOne’s European websites, Newark InOne’s catalogues and website, expanding XP’s market presence significantly and further improving brand awareness.

Steve Head, marketing director at XP, said, “We are delighted to be the first power supply company to sign a global agreement with Premier Farnell. This exclusive three-year contract will allow XP to enhance its ability of focusing directly on its largest target customers whilst providing a higher level of service to our smaller customers through Premier Farnell.”

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